Study of the contemporary interactive formats in media

Abstract

Interactive media can be considered an innovation in the media world. It is a field that is fundamentally changing how we consume information and, in itself, expanding the possibilities of the established media. To understand interactive media, we should look at the difference between passive and active consumption. In traditional media, the user is a viewer or a reader, but still, someone who receives information. However, when a person experiences interactive media, they become a participant.