Adverstisement and journalism: interaction in the modern media space
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The article deals with modern problems of the Ukrainian media space: interaction and interpenetration of advertising technologies in the media space. It explores the manipulative technologies of advertising discourse actively used in modern Ukrainian journalism. Especial attention is paid to the technique of "post-truth", the appearing and functioning of factoids, myths and ballyhoos that form information filters in the information space.
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Ivanova I. Adverstisement and journalism: interaction in the modern media space / Iryna Ivanova., Olena Leptuga, Oksaana Babaeva // Media a vzdelavani 2018 : sbornik recenzovanych prispevku mezinarodni vedecke konference / Casopic Media4u Magazine, Katedra didaktiky ekonomickych predmetu, Fakulta financi a ucetnictvi, Vysoka skola ekonomika v Praze, Katedra UNESCO Filosofie lidske komunikace, Charkovska narodni technicka zemedelska univerzita jm. Petra Vasylenka. - Praha, 2018. - C. 80-81.