The use of creative writing methods in the professional training of media analysts

Abstract

The article is a brief overview of main strategies of applying the creative writing techniques in the class "Analysis of Media Discourse", used by the author in the case of insufficient preparation of the perceiving audience. The article may be useful not only to senior students, graduate students and teachers of journalism, but also to practicing journalists, whose intention is to conduct professional workshops, trainings and other educational activities designed for a heterogeneous audience.