Social comparison in digital environments as a factor of motivation and psychological well-being of youth

Abstract

The study of interpersonal comparison and social influence has long occupied an important place in psychological science. Classic theoretical foundations were developed within social psychology, where researchers emphasised that individuals tend to evaluate their abilities, opinions, and personal achievements by comparing themselves to others. Subsequent theoretical developments in social-cognitive psychology emphasised the significance of observational learning and social modelling in shaping behaviour and motivation. Within the context of family and developmental psychology, scholars have emphasised the significance of the social environment and interpersonal interactions in shaping self-concept and emotional stability. Together, these approaches demonstrate that social comparison is a natural psychological mechanism that helps individuals to interpret their experiences and regulate their behaviour within social groups.