Peculiarities of promotion of higher educational institutions through social networks

Abstract

In modern conditions, the issues of competitiveness of state educational institutions, are becoming relevant the use of information technologies in advertising and informational communications, as well as the actualization of the use of SMM in the context of promoting a higher educational institution (HEI) in social networks. Modern young people are looking for necessary information in various sources, but social networks are becoming the most widespread. They act not only as a platform for personal communication, and increasingly as a powerful mechanism for promoting ideas, opinions and the relevant content. Exactly social pages that accumulate various opportunities for the promotion of state educational institutions and they make it possible to position the higher educational institutions in the information space.